Norma Ingénierie is a newly founded civil engineering consultancy (Sedan, 2024) specializing in public works and technical studies. The identity needed to convey precision, professionalism, and relevance to engineering practices tied to land measurement.
The logo incorporates a stylized ancient surveying tool(the groma) integrated within the letter M of Norma, suggesting precision, orthogonality, and structure. The sharp, geometric treatment evokes engineering accuracy. The color palette reflects the sector's visual codes: a vivid orange recalling safety vests and helmets, paired with a deep blue to express stability and seriousness. A pattern derived from the groma motif reinforces structural references, recalling metal beams or grid systems. The overall branding was applied across digital and print media, including business cards, corporate stationery, and social posts, offering a coherent and meaningful visual identity tailored to an engineering consultancy.
Client: Norma Ingénierie (Sedan, France)
Year: 2024
Deliverables: Logo, color palette, motif, stationery mock-ups
Role: Designer (concept & production)
