MuseumWeek is a global, annual cultural event born in France in 2014. By its second edition in 2015, it had expanded to over 2 200 institutions across 77 countries, rapidly becoming the world’s main cultural event on Twitter. This second edition required a full visual identity and communication toolkit to support cultural institutions in their digital storytelling.
A logo combining the letters "M" and "W" in a connected form was created to symbolize the unity and dialogue between institutions and audiences. A creative commons–licensed communication kit was developed, including posters, flyers, a website layout, a weekly program visual (“semainier”), and press release templates.
The design needed to harmonize with the digital nature of MuseumWeek while remaining open, remixable, and accessible to institutions of all sizes
The visual identity has been maintained for over a decade, providing MuseumWeek with a coherent and freely adaptable branding across multiple editions. The kit enabled institutions worldwide to engage audiences creatively and consistently around shared daily themes and hashtags.
Format : Logo + print + digital materials
Year : 2014–2015
Client : MuseumWeek (Culture for Causes Network, supported by UNESCO)
Collaboration : Millie Servant
Role : Logo design and full communication kit
Year : 2014–2015
Client : MuseumWeek (Culture for Causes Network, supported by UNESCO)
Collaboration : Millie Servant
Role : Logo design and full communication kit
PS : Yup, it's Antonio Banderas down there.
